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Scott Goodson (born 20 September 1963) is a Creative Director and Advertising Executive. He is one of a group of creatives who emerged from the Swedish industry of the late '80s and '90s. The inventiveness did much to shape the evolution of contemporary creativity and marketing. Goodson is the founding partner of advertising agency StrawberryFrog headquartered in New York City, described by TIME Magazine as "a leader of a new breed of virtual ad makers who use the Internet to reverse the relationship between marketers and their ad agencies. 〔(【引用サイトリンク】title= Ad Land Goes Cyber" )〕 During his career, he has worked for major brands such as PepsiCo, Google, Heineken, P&G, Starbucks, Smart Car, Scion, Emirates, Frito-Lay, Jim Beam and Wal-Mart's Sam's Club. Scott Goodson wrote the global advertising strategy and motto for Emirates entitled "Hello Tomorrow".〔(【引用サイトリンク】title= Is Emirates the World's Best Airline?" )〕 In 2015, Goodson launched a new city for the Government of Dubai, the new 145 sq. km. master-planned city developed in partnership with the emirate of Dubai. The city is designed to be a “smart” and sustainable city and a pivotal hub in the global economy. 〔(【引用サイトリンク】url=http://www.mediapost.com/publications/article/257861/dubai-south-the-city-of-you.html )〕 Goodson penned both the name Dubai South and the tagline of the ‘City of You’, with his agency chosen on the back of Goodson’s previous work for Emirates Airline’s ‘Hello Tomorrow’ creative idea and EMAAR's Downtown Dubai ‘Centre of Now’. His campaign features the work of illustrator Mats Gustafson, who created original watercolour sketches that capture Dubai South’s people-centric approach city living. 〔(【引用サイトリンク】url=http://campaignme.com/2015/09/07/18339/new-campaign-unveils-dubai-south-as-city-of-you/ )〕 Goodson wrote the global motto for Jim Beam "Make History" for its first ever worldwide advertising campaign across 100 markets.〔(【引用サイトリンク】url=http://lbbonline.com/news/jim-beams-first-global-campaign/ )〕 And Goodson wrote the movement strategy and motto RISE for Mahindra one of India's most powerful companies.〔(【引用サイトリンク】url=http://www.forbes.com/sites/naazneenkarmali/2011/01/17/mahindra-aims-to-rise-to-new-heights/ )〕 Goodson is also the author of ''Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements''.〔(Branding Social Change ) Stanford Social Innovation. Retrieved September 2012〕〔(The List: Bestselling Business Books ) The Globe and Mail. Retrieved 14 August 2012〕 ==Early life== Goodson was born in Montreal, Canada, was educated at Bishop's College School in Lennoxville, Quebec. He earned a H.B.A. from Western University in London before moving to Stockholm, Sweden where he was co-owner of Welinder Advertising.〔(【引用サイトリンク】title= I have An Idea Scott Goodson )〕 In Sweden he garnered recognition for the ground breaking film "Feel The Light"〔https://www.youtube.com/watch?v=hm5Lvdnwi2Q〕 for the Government of Sweden's 2004 Stockholm Olympic Bid to the International Olympic Committee, directed by Anders Skoog. In 1999, he moved to Amsterdam to found StrawberryFrog with Karin Drakenberg, 〔(【引用サイトリンク】url=http://content.time.com/time/world/article/0,8599,2056335,00.html )〕and later in 2004 the New York office.〔(【引用サイトリンク】url=http://www.dnaindia.com/money/report-strawberryfrog-carts-in-its-cultural-movement-1767867 )〕 About his early life and career, Goodson wrote: 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Scott Goodson」の詳細全文を読む スポンサード リンク
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